This Privacy Policy explains how w657 collects, uses, stores and protects your personal data when you use our online gaming platform. Your privacy is important to us — we handle your data with care and transparency.
Last Updated: January 2026w657 ("we", "us", "our" or the "Platform") is committed to protecting the privacy and personal data of all users who access and use the online gaming services available at w657.cam. This Privacy Policy (the "Policy") describes the types of personal information we collect from users ("you", "User" or "Player"), the purposes for which that information is used, the conditions under which it may be shared, and the rights available to you in respect of your personal data.
This Policy forms part of the agreement between you and w657, and should be read alongside our Terms & Conditions and Responsible Gambling Policy. By registering an account, depositing funds, or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
If you do not agree with this Policy, you should not use the Platform. If you have already registered an Account, you should contact us to close it and request deletion of your data where applicable.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify a living natural person, directly or in combination with other information. |
| "Processing" | Any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, combination, erasure or destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this case, w657 and/or its licensed operating entity. |
| "Data Processor" | A third party that processes Personal Data on behalf of the Data Controller under a contractual arrangement and in accordance with this Policy. |
| "KYC Data" | Know Your Customer documentation — identity verification documents such as government-issued ID (e.g. CNIC, passport), proof of address and source-of-funds documentation. |
| "Cookies" | Small text files placed on your device by the Platform to enable functionality, analyse usage and, where consent is given, deliver relevant content. |
| "Account" | A registered user account held on the Platform, as defined in the Terms & Conditions. |
w657 collects personal data in the following categories, depending on how you interact with the Platform:
w657 collects your personal data through the following channels:
w657 processes your personal data for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Account registration and management | Identity data, contact data, authentication credentials |
| Identity and age verification (KYC) | KYC documents, identity data, financial data |
| Processing deposits and withdrawals | Financial and transaction data, identity data |
| Anti-money laundering (AML) compliance | Financial data, KYC documents, transaction history |
| Fraud detection and prevention | Technical data, transaction data, IP address, device data |
| Responsible gambling monitoring and tools | Responsible gambling data, transaction data, session data |
| Customer support and dispute resolution | Communications data, identity data, transaction data |
| Platform performance and improvement | Technical and usage data, error logs |
| Marketing communications (where consent given) | Contact data, marketing preference data |
| Legal and regulatory compliance | All categories, as required by applicable law |
Where applicable data protection law requires a lawful basis for processing Personal Data, w657 relies on the following grounds:
w657 does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual safeguards:
We engage trusted third-party service providers to assist us in operating the Platform. These include KYC and identity verification agencies, payment processing partners, fraud detection and security service providers, cloud hosting and infrastructure providers, customer support platform operators, and analytics and platform performance tools. All such providers are contracted to process Personal Data only in accordance with our instructions and this Policy.
We may disclose Personal Data to regulatory bodies, law enforcement agencies, courts or other public authorities where we are legally required to do so, or where such disclosure is necessary to protect the rights, property or safety of w657, our users, or the public. This includes disclosures required under applicable AML regulations and licensing conditions.
In the event of a merger, acquisition, restructuring or sale of all or part of our business assets, Personal Data held by w657 may be transferred to the acquiring entity. Users will be notified of any such transfer and the privacy practices of the acquiring entity in advance where reasonably practicable.
As an international online gaming platform, w657 may store or process your Personal Data on servers located outside of Pakistan. Where data is transferred to jurisdictions that may not provide the same level of data protection as your home country, we take steps to ensure that appropriate safeguards are in place, including contractual data protection clauses with receiving parties, consistent with applicable international data transfer frameworks.
By using the Platform, you acknowledge that your data may be transferred to, stored in and processed in countries outside Pakistan. We will not transfer your data internationally in circumstances where doing so would be inconsistent with our legal obligations.
w657 retains your Personal Data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law and our regulatory obligations.
When Personal Data is no longer required, it is securely deleted or anonymised in accordance with our data disposal procedures.
Cookies are small data files placed on your device when you visit the Platform. They enable the Platform to recognise your device, remember your preferences, maintain your session, and gather analytical information about how the Platform is used.
| Cookie Type | Purpose | Required |
|---|---|---|
| Essential | Session management, login authentication, security tokens, fraud prevention | Yes — cannot be disabled |
| Functional | Remembering language preferences, odds format settings, responsible gambling tool states | Recommended |
| Analytical | Aggregated usage statistics, page performance monitoring, error reporting | Consent required |
| Marketing | Tracking promotion redemption, content personalisation based on gaming preferences | Consent required |
You can manage or disable non-essential Cookies through your browser settings at any time. Please note that disabling certain Cookies may affect the functionality of the Platform — for example, session Cookies are required to maintain your logged-in state. Instructions for managing Cookies vary by browser; refer to your browser's help documentation for guidance.
Subject to applicable law and certain limitations, you have the following rights in respect of your Personal Data held by w657. To exercise any of these rights, contact us at the details provided in Section 15.
You may request a copy of the Personal Data we hold about you, including information about how it is processed and with whom it is shared.
You may request that inaccurate or incomplete Personal Data held about you be corrected or updated. You can update basic Account details directly from your Account settings.
You may request deletion of your Personal Data in certain circumstances. Note that legal and regulatory obligations (e.g. AML retention requirements) may prevent full erasure of certain data categories.
You may request that we limit the processing of your data in certain situations, such as while a dispute about accuracy is being resolved.
Where processing is based on consent or contractual necessity, you may request a copy of your data in a structured, commonly used and machine-readable format.
You may object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will stop processing your data for that purpose immediately.
We will respond to all verified data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 60 days — we will notify you if an extension is required. We do not charge a fee for exercising your rights unless requests are manifestly unfounded or excessive.
The Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the operator's applicable license jurisdiction. We do not knowingly collect Personal Data from any person under the minimum eligible age. If we become aware that Personal Data has been submitted by a person below the minimum eligible age, we will take immediate steps to delete that data and close the associated Account.
If you believe that a minor has registered on the Platform or submitted personal information, please contact us immediately at the details in Section 15. We take underage access extremely seriously and treat all such reports as priority matters.
w657 implements a range of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration, disclosure or destruction. These measures include:
While we take all reasonable steps to protect your data, no method of internet transmission or electronic storage is entirely secure. We cannot guarantee absolute security and you use the Platform at your own risk in this respect. You are responsible for keeping your Account credentials confidential — do not share your username or password with anyone.
w657 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, regulatory obligations or Platform functionality. When material changes are made, we will notify registered users via email or by displaying a prominent notice on the Platform. The "Last Updated" date at the top of this page will be revised to reflect the date of the most recent change.
Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, you must cease using the Platform and contact us to close your Account.
We recommend that you review this Policy periodically to stay informed about how your data is being handled.
If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your Personal Data by w657, please contact our Data Support team. We are available 24 hours a day, 7 days a week, in both English and Urdu, to assist users across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi, Faisalabad and beyond.
When submitting a data rights request, please include your registered Account username, the nature of your request (e.g. access, deletion, rectification), and any relevant details that will help us verify your identity and locate your data efficiently. We will acknowledge your request within 5 business days and aim to resolve it within 30 days.
Six commitments that underpin our approach to data privacy on the Platform.
All data transmitted between your device and the Platform is protected by HTTPS/TLS encryption. Sensitive data at rest — including KYC documents and payment records — is stored in encrypted form.
w657 does not sell, rent or trade your personal data to third-party marketers or data brokers. Your information is used solely to operate and improve the Platform and meet our legal obligations.
You retain the right to access, correct, delete and port your personal data at any time. Submit a request to our support team and we will respond within 30 days — no fees, no obstacles.
We only keep your data for as long as it is genuinely needed — to run your Account, meet AML requirements or resolve disputes. When it is no longer required, it is securely deleted or anonymised.
Non-essential Cookies require your consent. You can manage Cookie preferences through your browser settings at any time. Essential Cookies needed for Platform security and session management cannot be disabled.
If a data breach occurs that poses a high risk to your rights, we will notify you without undue delay. We maintain a dedicated incident response process to detect and contain security events quickly.
Our support team is available around the clock in English and Urdu to assist users across Pakistan with any privacy-related questions or data rights requests. You can also review our full Terms & Conditions or visit the homepage to explore the Platform.